What is a Shopping Cart
Program?
A shopping cart system allows you to list multiple products with multiple pricing structures (including pictures) We at VisNet have developed a shopping cart system that is equally as powerful and versatile, as it is affordable. This cart allows the user to post, modify, and completely change your product line whenever you choose, without needing to know a programming language, and without paying a web designer to change your site.
Advertising and Promoting your Site.
If you have a great site that is professionally designed and takes credit cards in real-time, good job. It does you no good unless people can find you. This is where the work comes in. Since most of use can’t run a nation wide television campaign, we need to rely on word of mouth, search engines, and promotions. There are also sites out there, such as www.linkexchange.com, or www.paidperclick.com, that can help promote your site.
Search engines are the most notable way to get people to come to your site. Your web designer can teach you how to submit your site, and should have coded tags (meta tags) in your site that tell the search engines about you. We have many ways to promote sites, and can assist you if you need help. The key is to get in the top 20 or so spots on the major search engines when someone does a search for a product you are selling.
As a marketing director, I still believe in the good ‘ol word of mouth. Tell everyone you know about your site. Place the address on your business cards, company cars, etc. Do you ever see an UPS truck without their web address posted on the side? Do the same with your business. Let your current and past customers now they can now buy from you over the Internet. Do be bashful. Millions of dollars flows through the Internet every year, some of it might as well go to you.
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